How do you go from simply getting by to building a thriving network of businesses—and all while holding down a full-time job? In a recent episode of Grit Won’t Quit, host Tom Mirabella sat down with Donny Graham—the entrepreneurial force behind Wet Tech Powerwashing and DG Landscape—to uncover exactly that. Donny’s story is a masterclass in leveraging teamwork, strategic partnerships, and multiple revenue streams to grow sustainably. Whether you’re a first-time entrepreneur or a seasoned business owner, Donny’s insights on collaboration, employee empowerment, and relentless improvement will inspire you to work smarter, not just harder.
From One Side Hustle to Many
Donny’s journey started like many small-business owners: he saw an opportunity to earn extra income on top of his regular job. Working as a union operator gave him the financial stability and benefits he needed—healthcare, pension, and a reliable paycheck. But that security also gave Donny the freedom to take calculated risks, invest in equipment, and build a landscaping business on the side.
“Don’t be scared to start out small. You could literally pick up a lawn mower and pick up 10 lawns after work and make an extra $500 a week. That pays one bill, and the next thing you know, you’re expanding.” – Donny Graham
Starting small gave Donny time to learn the ropes and build trust with his customers. Soon, that weekend side hustle evolved into DG Landscape, a year-round operation with long-term clients and a full-time crew.
The Power of Multiple Streams
After establishing DG Landscape, Donny didn’t stop. He launched Wet Tech Powerwashing, leveraging existing industry contacts and a thirst for constant innovation—like hot-water power washing, fleet washing, and commercial projects. He also started Blood Money Sport Fishing, turning a personal passion into another revenue stream.
Why branch out so much? Simple: having multiple income streams reduces risk. If one business faces a slow season, the others can help cover the gap. Plus, each venture feeds the other with referrals, brand loyalty, and shared operational resources.
Collaboration, Not Competition
In a market crowded with landscaping and power washing services, Donny’s philosophy is strikingly collaborative. He credits much of his success to partnering with friendly competitors who share similar values—like providing consistent work, handling overflow jobs, or subcontracting out specialized tasks.
“Your employees are your biggest asset. Take care of them. Without them, you don’t have a business.”– Donny Graham
Instead of undercutting each other on price, Donny and his peers refer clients back and forth. For instance, a competitor might specialize in deck-staining (which Donny doesn’t do), while Donny might handle the recurring power washing jobs they don’t want. This collaboration turns competitors into allies, ultimately keeping customers satisfied.
Employee-Driven Leadership
Running a crew for both landscaping and power washing while holding a full-time job sounds stressful—and it can be. But Donny has a key strategy: empower employees to manage day-to-day operations. Each morning, his team already knows the schedule and project goals. He trusts them to complete tasks and rewards them for outstanding performance.
“Employees need to earn a living, too. They’re counting on you. If you can’t empower them, you’re leaving money on the table and jeopardizing your reputation.” – Donny Graham
This approach not only boosts morale but also frees Donny to focus on higher-level strategy—like landing new commercial accounts, strengthening industry relationships, and innovating new services.
Lessons for Aspiring Entrepreneurs
- Start Small & Strategize
Don’t be afraid to pick up a few weekend jobs to test the waters. Once you build a solid foundation, you can scale up and consider quitting your day job when the timing is right (if that’s your ultimate goal). - Leverage Your Network
Collaborate with fellow business owners who have strengths you lack. Your “rivals” can become powerful allies if you share the same dedication to customer satisfaction. - Diversify Your Revenue
Multiple streams mean multiple safety nets. If weather halts landscaping work, power washing or fleet washing might still generate income. - Empower Your Team
You can’t be everywhere at once—especially if you still maintain a full-time job. Train employees to excel when you’re not around, reward them well, and watch your business grow even when you’re off the clock. - Never Stop Evolving
From adopting new technology (hot-water systems, soft washes) to exploring fresh markets (fleet contracts, commercial property management), constant evolution keeps your business ahead of the curve.
Final Thoughts
Donny Graham’s story exemplifies why growth doesn’t have to mean burnout. By focusing on meaningful partnerships, building trust with employees, and constantly adding new revenue channels, you can multiply your impact—and your bottom line—without sacrificing the life you want.
“Growth isn’t about working harder—it’s about working smarter, together.” – Donny Graham
If you’re a budding entrepreneur wondering how to juggle a full-time job while growing a side business, take a page from Donny’s playbook. All it takes is the grit to get started, the strategy to keep evolving, and the right partnerships to go further—together.
Where to Find Donny
- Wet Tech Powerwashing
www.wettechpowerwashing.com
Phone: (732) 975-6111 - DG Lawn & Landscaping
New website coming soon! For now, reach Donny directly at the phone number above.
This podcast was filmed on-site at Wingman Planning Belmar.
